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"The Skype Six" Tour Promotion

The second leg of Skype's Ones To Watch sponsorship showed fatigue and needed a new hook. Since this leg would sponsor six bands touring across six cities over six weeks, I named it “The Skype Six” — and  the title stuck. 

The tagline I developed caught on as well:

Six Bands. Live on stage. Life offstage.

I also wrote all site collateral, video text, and email. The brand refresh resulted in spikes in both social pass-around and ticket sales.