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Lumosity Halloween SALE
When promoting Lumosity’s brain training games during the witching season, designer Greg Damiani and I asked each other: What’s the first thing you think of when you pair Halloween and brains? Zombies, obvs.
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The campaign consisted of three emails and three in-app messages. I wrote, he illustrated, we both giggled a little.
Kudos to Lumosity for letting have more fun than usual with our annual Halloween sale.
Plus, I got to use “BRAAAAAAINS!” as an email subject line.
CATEGORIES: Copy, Campaigns, Email,
TAGLINE: Email & in-app campaign
