GUIDELINES
Zulip BRAND GUIDELINES
For open-source Slack-competitor Zulip, brand agency Studio Brinks brought me in not only to craft brand elements like the company’s personality and voice, but to write all the guide’s text in the company’s new brand tone. It’s a savvy way to acclimate a reader to the new brand from page one.
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Send new hires and vendors your brand guidelines. You'll save on-boarding time and get them working sooner. Engineering doesn't get why they have to use those colors? New recruiters need a primer on company culture? Brand guidelines.
CATEGORIES: Brand Voice, Brand Guidelines
TAGLINE: Brand voice, guideline doc
