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SKYPE @ SASQUATCH! FESTIVAL INTEGRATION
For Washington’s three-day Sasquatch! Festival we built the Skype Music Room, where you could record a Skype video message and send it through a processor that broke it up into samples. You could then trigger those samples on a MIDI touchpad and play them DJ-style for a dance-floor crowd.
I wrote the banners, videos, signage, even the t-shirt slogans.
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The campaign proved a huge awareness-raiser, resulting in 3x more e-mail signups than estimated, not to mention level-setting amounts of engagement with our videos and social posts, plus packed Music Room dance floors.
I wrote a whole ecosystem of promotion around the music room: sponsorship slides for the stage video screens, signage in and around the festival, digital banners, web presence, even messages on the official Sasquatch! app. We also shot interviews with the bands, for which I supervised script and wrote all the title cards and YouTube descriptions.
CATEGORIES: Copy, Campaigns,
TAGLINE: Festival integration
