Copy
POLY Product Copy Refresh
After setting Poly’s brand tone (more about that here), I spent a couple of years revamping their marketing copy.
I developed reams of product marketing copy for Poly: comprehensive decks covering dozens of products, to be used for launches, updates, web content (as seen here), packaging, and campaigns.
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Eeach deck contained multiple headlines and blocks of text — all at specific word counts so they could be easily and instantly dropped into specific marketing surfaces.
CATEGORIES: Copy, B 2 B
TAGLINE: Full refresh
