CAMPAIGN
Mulesoft "Superheroes" Outdoor Campaign
How to make a lesser-known tech brand stand out in the war for talent? Superheroes. That's what our marketing team at MuleSoft plastered over every available inch of media space in the San Francisco Caltrain station.
I created the characters, inspired by our “Muleys‘“ jobs and skill sets — our DevOps engineer as "protector of the stack," a sales rep as a Green-Arrow-style "hunter," etc. — and paired each with copy that paid off their powers. Result: a 20% spike in traffic to our Careers site.
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Our Caltrain takeover succeeded on three levels: Conveying MuleSoft as an aspirational place to work, a destination for marquee-level talent, and a company that deeply appreciates its employees to the point of light-hearted glorification.
Social media hits and coverage in design and HR blogs, including LinkedIn, further validated the campaign's success.
CATEGORIES: Copy, B 2 B,
TAGLINE: Outdoor campaign
