Copy
Microsoft Office Email Campaign
This email campaign for MS Office apps remains one of the favorite email campaigns I've written. We introduced a new design for the promotion, and a more engaging copy style that you didn't normally find in Microsoft campaigns.
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Directed at Word app users and intended to cross-sell the rest of the Office mobile app family, it resulted in better open rates and greater engagement on the landing page.
CATEGORIES: Copy, Email, Campaigns,
TAGLINE: Email campaign
