GUIDELINES
LUMOSITY BRAND GUIDELINES
Collaborating with the leads of Lumosity’s design and HR teams, we crafted a full refresh of Lumosity’s brand personality. I extrapolated that into a new brand voice strategy. The CEO and I then used that to develop a full brand manifesto. Lastly, I worked with the design team to turn this into a complete set of internal brand guidelines and a “brand book” that we were able to share with vendors and press.
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A great brand strategy is your company's "north star", outlining the details of your brand that everyone at your company (not just your marketing department) needs to know.
I can craft your guidelines from scratch, contribute pages on brand voice, or rewrite the text in the company's brand tone to get readers on board at the first sentence.
CATEGORIES: Brand Voice, Brand Guidelines
TAGLINE: Brand voice, guidelines doc, brand book
