NAMING
“Relax & recover” company and PRODUCT NAMING
This lift chair rental company wanted a brand that represented comfort, ease, and personal service -- elements that set them apart from most medical rental companies. I helped them define their brand (in collaboration with Studio Brinks) and gave them a name that focused on the benefits of their service. Simple, clean, targeted.
Later, I devised a naming strategy for their entire product line.
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Relax & Recover wanted their product names to reflect the comfort and ease their clients would feel while using these medical recovery chairs. I presented them with several themes that could be extended across their product line.
We settled on personal names that expressed concepts like “peace” and “healing” in languages like Italian and Gaelic. The end result gave them a sense of style and tranquility that reflected R & R’s boutique brand.
CATEGORIES: Naming, Brand Voice,
TAGLINE: Company & product naming
