VIDEO
LiveOzone.com
Walk-through Video
One of the more successful cannabis brands in the Midwest, Ozone wanted to show off the overhaul of their site. In collaboration with branding studio Telegrafik, I wrote the script, cast and directed the VO artist, and edited the audio. Online cannabis shoppers are pretty savvy, so a balance of industry terms with a little slang felt like a good mix.
This is an age-restricted video because it’s promoting a highly-regulated product, so you can only view it on YouTube.
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Creating marketing for a highly-regulated industry — especially one with a such a deep and controversial foothold in the culture — has been a fun challenge. Completion of Oaksterdam University's excellent Business of Cannabis program gave me a solid base for understanding the sector.
Most of my projects have been for Telegrafik, a deft branding studio whose industry roots go back over a decade.
CATEGORIES: Copy, Video, Cannabis,
TAGLINE: Script & VO directing
