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"Social Media and You" Video for CA Technologies
Proof that the smallest budgets inspire the most creative solutions.
CA Technologies wanted to create thousands of company evangelists by encouraging its employees to use (but not misuse!) social media.
I wrote & story-boarded a vid that would engage CA Tech's vast age demo, which their in-house A/V department then produced on a shoestring.
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To make it a fun watch, we went full camp, using old public-domain and rights-managed (i.e. free and cheap) footage to make it look and sound like a 1950s educational film.
I delivered a scripted animatic, a scratch VO, a few Photoshop illustrations, and dozens of carefully-curated clips.
I consider it a personal victory that I got the bees in there.
CATEGORIES: Content, Comedy, Video,
TAGLINE: Funny training video for CA Tech