We created a whole ecosystem of promotion around the music room, which I wrote: sponsorship slides for the stage video screens, signage in and around the festival, digital banners, web presence, even messages on the official Sasquatch! app. We also shot interviews with the bands, for which I supervised script and wrote all the title cards and YouTube copy. 
 The campaign proved a huge awareness-raiser, resulting in 3x more e-mail signups than estimated, not to mention level-setting amounts of engagement with our videos and social posts, plus packed Music Room dance floors. 
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