By making current MuleSoft employees look like a team of super heroes a la The Avengers, our Caltrain takeover succeeded on three levels: Conveying MuleSoft as an aspirational place to work, a destination for marquee-level talent, and a company that deeply appreciates its employees to the point of light-hearted glorification. 
 The returns on the six-week campaign were equally block-buster-y, with huge spikes in job applications, views of the MuleSoft careers page, and candidate referrals. Social media hits and coverage in design and HR blogs, including  LinkedIn , further validated the campaign's success. 
hunter.jpg
street4.jpg
ninja.jpg
goddes_cloud.jpg
street2.jpg
tweet3.png
tweet2.png
tweet1.png
prev / next