LUMOSITY “POTENTIAL” TV CAMPAIGN
MakING the most of your mind
I took on writing and production duties for this set of national brand spots for the leader in brain training games. Wearing the multiple hats made me all the more proud of the end result.
The fierce character designs from Jay Quercia certainly didn’t hurt. That went double for the considerable talent and tireless work ethic of animator David Amichai. VO artist Molly Benson laid in the charm. And I wrote concept after concept, script after script, until we pushed our colorful message of aspiration into the cathode light. And its two 15-second siblings, of course.