HOW WE’LL WORK TOGETHER

I’ve worked with enough agencies, marketing departments and startups that I can easily slip into their [predetermined process]…but if you don’t have one, here’s a simple breakdown of my typical [process]:

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  • Brand personality

  • Messaging pillars

  • Brand voice strategy

  • Tone-of-voice framework

  • Taglines & value propositions

  • Company & product naming

SCHEDULE a consultation

Your brand is more than a logo or a color palette. I’ll give it a personality and a point of view that’s both memorable and unmistakably yours.

I use AI to assist with research and competitive audits, to customize tone for specific audiences, and to create channel-specific examples of your strategy. I then review and edit as needed for consistency. 

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receive a proposal

I’ll create comprehensive, easy-to-understand systems and guides that align your organization and keep your brand moving in the right direction.

  • Editorial guidelines

  • Writing guidelines / style guides

  • UX/content standards

  • Brand story

  • Brand values

  • Vision & mission statements

I use AI to accelerate my research, to find patterns across your existing (or preferred) brand language, and to expand your editorial systems to cover a wider range of targets.

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start the project

Let’s bring your strategy to thrilling life. I’ll craft words and messaging that amplify your brand and convert your audience. 

  • Campaign concepts

  • Websites & landing pages 

  • Email campaigns / CRM

  • Ad copy

  • Social copy

  • Video scripts

I use AI when faster ideation is needed, or if I’m creating multiple versions of large batches of copy for multiple audiences. I then edit the work myself to keep the strategy intact and the tone human. 

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Complete & invoice

I help brands say something not just worth reading, but devouring. Together, we’ll elevate your brand’s creativity and share-worthiness, all with the voice of a (human!) expert. 

  • Blog posts & articles

  • Newsletters

  • Customer education content

  • Case studies

  • Website/editorial content

  • Interview-based stories

I use AI to streamline research, suggest editorial structure, and facilitate adaptation across formats (landing page, eBook, scripts, etc.). I then revisit the work to make sure it’s on-message and has a distinct point of view.