Like my CA Technologies video, NationalField had contracted me for a standard writing job--in this case, overhauling their site copy--but noticed my comedy videos and saw an opportunity.
NationalField is a private social network for businesses, like, say, Yammer...but under its Facebook-esque interface, it's more than another communications hub. It builds in business intelligence that makes it easy to encourage & track productivity among employees. It's a great fit for sales teams, or political campaigning, which is how the service was born.
Co-Founder Edward Saatchi (yes, the son of *that* Saatchi), had a fairly solid idea of what he wanted or their first salvo of ads: animated spots that high-lit NF's key differentiators while good-naturedly dissing their competition. That said, he trusted me to write the ads, storyboard them, and hire and direct the voice talent--most of whom I was able to pull from my crack team of Killing My Lobster actors.
More details about the spots here. Ads below!
[vimeo 52190422 w=500 h=281]
[vimeo 52192039 w=500 h=281]
[vimeo 52189026 w=500 h=281]
[vimeo 51191536 w=500 h=281]